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In a highly competitive market, this minimarket needed a unique branding that would allow it to stand out.
Inspired by the colloquial idea of a bakery and the language of the area, Panna is a proposal that is very dear to its public, it uses friendly communication but does not lose its high-quality attributes whatsoever.
Following the idea of being a local shop, the brand identity was created with the goal that all the public could relate to it. Likewise, striking colors and illustrations were used to complete that message of unity.
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