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Room 101

Branding, naming and design for a bar that wanted to kickstart the market with an innovative approach.

Combining the idea of a casual bar and a high-end brand feel, The Brand Tag team created a concept based on experience, inviting its audience to order that drink and get lost in the zone.

Visually, TBT created an elegant and modern identity that, at the same time, it's still undeniably fun and striking. This can be seen both in the brand's logo and promotional photo session.
Maracaibo, Venezuela.
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