Rebranding for an Asian restaurant looking to expand the reach of its brand.

With the clear objective of bringing the brand to a new audience, Saigo became a gastronomic fusion that truly defies tradition. Communicationally, the brand uses fresh and irreverent messages that transform what it's known into modern and striking ideas.

Visually, The Brand Tag team took inspiration from the layout and classic colors of Asian cuisine to create a completely new identity, full of curves and shapes that give the brand its own sense of dynamism.