Branding, naming and design for a mobile app that was looking to launch Latin American healthcare into the future.

Focused on creating a modern point of view of what wellbeing means, our team was able to streamline a friendly but professional concept that would allow Vital to become the ideal source for personal health management.

After simplifying the elements that make Vital unique, the brand's identity was designed to portray a modern sense of calm and trustworthiness, but also taking into account the step forward that this business model represents.