This fast food restaurant needed to create a brand that could balance traditional Mediterranean cuisine with the expectations of the modern public.

Using the history of shawarma as our source of inspiration, Wama was born as a new experience that combines the Mediterranean with Latin America. In its communication, it is a friendly, attractive, and far-reaching brand.

These same elements can be highlighted in its visual identity, which uses phrases and illustrations to give this restaurant a prominent personality and make it an important option in the fast food marketplace.