Rebranding, naming and design for a children's bookstore that was looking to expand its brand experience.

The team at The Brand Tag based the communication style in positive reinforcement, using motivational and family-friendly messages to create strategies that could allow the brand to grow.

Visually, Wonder takes simple geometric shapes, which are usually employed to kickstart a child's learning path, and transforms them into a friendly brand experience that's attractive for both children and adults.